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href="/Article-detail-id-1669718.html" title="机床企业"><strong>机床企业</strong></a>的“取胜之匙”吗？</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/></span></p><p><br/></p><p><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "><br/></span></p><p><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">【<a href="/Article-detail-id-1590344.html" title="中国机床"><strong>中国机床</strong></a>商务网栏目本网原创】竞争是企业间不可避免的行为nba买球正规网站。企业的目标就是实现盈利nba买球正规网站nba买球正规网站、创造价值nba买球正规网站nba买球正规网站，而在企业盈利实现的过程中竞争就难免会产生nba买球正规网站。企业间保持良好的竞争关系nba买球正规网站nba买球正规网站nba买球正规网站nba买球正规网站，可以帮助企业更新技术nba买球正规网站nba买球正规网站nba买球正规网站、完善服务nba买球正规网站nba买球正规网站，为消费者提供更实惠更的产品；反之nba买球正规网站，不当竞争则会让企业步入深渊甚至走向灭亡nba买球正规网站。</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">　　恰巧nba买球正规网站，在<a href="/Article-detail-id-1581102.html" title="机床行业"><strong>机床行业</strong></a>nba买球正规网站nba买球正规网站，不当的竞争屡屡可见，比如低价竞争nba买球正规网站。我们经?nba买球正规网站；峥吹秸庋某【?，一些企业老板们无不自豪地公开炫耀自家产品低廉的价格：“我们的机床卖得就是比别人便宜nba买球正规网站nba买球正规网站。别人卖20万nba买球正规网站nba买球正规网站，我卖18万nba买球正规网站；别人卖18万，我卖15万；别人卖15万，我卖10万nba买球正规网站?！痹谒堑目谥衝ba买球正规网站nba买球正规网站，廉价似乎成了好的营销手段，并且能够拿来随口夸耀nba买球正规网站nba买球正规网站nba买球正规网站。只要机床够便宜nba买球正规网站nba买球正规网站，就不愁用户不买nba买球正规网站。所以nba买球正规网站，我们不禁质问到，低价竞争真的是机床企业的捷径吗nba买球正规网站nba买球正规网站？</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">　　诚然，较低的价格可以帮助企业获得更多的销量nba买球正规网站nba买球正规网站，但并不意味着带来更大的利润nba买球正规网站?nba买球正规网站nba买球正规网站；残幸当旧硎且桓霰±男幸祅ba买球正规网站，大多数企业的纯利润保持在很低的区间内nba买球正规网站。如今nba买球正规网站nba买球正规网站，一再降低价格导致单个产品的纯利润降低nba买球正规网站nba买球正规网站，企业拥有的利润减少nba买球正规网站，势必导致之后的研发、生产nba买球正规网站、销售等一系列资金链产生问题。如果某一处的资金链断裂，整个企业就瞬间瓦解nba买球正规网站nba买球正规网站。所以，低价竞争宛如在“走钢丝”nba买球正规网站。</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">　　从研发层面讲nba买球正规网站nba买球正规网站，机床企业所需要的研发费用是一笔巨大的开支nba买球正规网站nba买球正规网站nba买球正规网站，欧洲nba买球正规网站、日本的机床企业之所以技术nba买球正规网站，是因为研发周期长，研发费用充足。而这研发费用就来源于产品的利润，我们很少见到这些依靠低价竞争来招揽客户，也是因为降低利润会影响研发nba买球正规网站、生产等各个方面的资金投入nba买球正规网站nba买球正规网站。所以nba买球正规网站nba买球正规网站，企业的发展依靠的是投入与产出良好循环nba买球正规网站nba买球正规网站，明明低利润还在标榜自己千万研发的，听听也就罢了。</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">　　当然，低价竞争也不一定完全代表低利润nba买球正规网站，也有一些机床企业在低价竞争中“剑走偏锋”的nba买球正规网站。这些厂商以次充好，用劣质的机床部件代替正规的机床部件，在低价中谋取利益nba买球正规网站。但是这样的做法实质上是在欺骗消费者nba买球正规网站nba买球正规网站，只要消费者使用产品发现了其中的问题nba买球正规网站nba买球正规网站，就会对企业失去信任。信任一旦消失nba买球正规网站nba买球正规网站nba买球正规网站，消费者就再也不会选择企业的产品，更甚者机床企业还要吃上官司。</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">　　除了以上的问题，低价竞争还有一个遗患nba买球正规网站，就是对品牌的影响nba买球正规网站nba买球正规网站。如今nba买球正规网站，不少的国产机床企业已经崛起nba买球正规网站nba买球正规网站nba买球正规网站，其三轴nba买球正规网站、五轴机床在精度nba买球正规网站、稳定性等方面都有了长足的进步nba买球正规网站nba买球正规网站，但是依然卖不上价nba买球正规网站nba买球正规网站nba买球正规网站。因为他们之前长期的低价竞争导致用户对其品牌的认可度降低nba买球正规网站。当用户认为你的品牌就是廉价的nba买球正规网站nba买球正规网站nba买球正规网站，即使质量大幅上升nba买球正规网站，价格也能很难得到大幅的提升。</span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "> </span><br style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, "/><span style="color: rgb(51, 51, 51); font-family: 宋体, Tahoma, Arial, ">　　我们去商场经?nba买球正规网站；峥吹搅街直暧飊ba买球正规网站nba买球正规网站，一个是“促销打折”nba买球正规网站nba买球正规网站，一个是“拒不还价”?！按傧蛘邸钡哪羌壹词拐饬教烀磐ト羰?，往往过两天就换了门店nba买球正规网站，反观“拒不还价”的那家，虽然不能门庭若市nba买球正规网站，但胜在细水长流nba买球正规网站nba买球正规网站，凭借的质量不断发展nba买球正规网站?nba买球正规网站；残幸低绱薾ba买球正规网站，低价竞争虽然可以短时间内吸引大量用户，但这种方式难以，而且“后遗症”颇多nba买球正规网站。对于机床企业来说nba买球正规网站，相较于低价竞争nba买球正规网站，良好的经营策略nba买球正规网站、积极的研发投入nba买球正规网站、的产品产出才是正道。</span><br style="color: rgb(51, 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